Are you constantly searching for (free) tools for your content creation? Don't worry, so are we! Today, we're sharing with you 5 essential tools that we use to create content to share on our social networks.
Canva
A well-known and recognized tool, Canva is undoubtedly one of the best online tools for creating content on any type of platform. With its library of images, illustrations, photos, and fonts, among other things, Canva allows us to create our own images, slideshows, and now even videos.
Don't expect complex video editing, but it's more than enough to create a GIF or short video like this one:
Colors
Coolors is clearly the tool you should think of to create your color palettes.
This free tool allows you to create a color palette from a photo, for example, while giving you all the relevant information about each color. You can also customize a trendy palette or create your own from scratch.
This gives you an overview of the colors to use on your content!
Unsplash
Need a royalty-free image? Head to Unsplash. This collaborative image bank is based on hundreds of thousands of artists and photographers who offer us their creations in various sizes and resolutions. The site has more than 5 million high-definition images, ranging from portraits of strangers to textured backgrounds. You'll definitely find what you're looking for!
Previewed
I don't know about you, but personally, I'm always looking for free mockups with a good render without spending hours to get something realistic. Well, I found what I was looking for: Previewed!
Be careful, though, there are only mockups with phones, computers, or tablets.
Photopea
Photopea is probably the least known of the 5 tools. However, it is still super practical! If you don't want to invest in Photoshop, this is a great compromise. It's a very simple and comprehensive tool that will allow you not only to retouch and edit photos, but also to export your files in different formats and adapt their size and weight according to your needs.
We mainly use it to make our images SEO friendly by not exceeding 200kb without losing quality on our exported images.
However, it is important to adapt your strategy according to the target audience you want to reach. Influencer marketing is not a magic recipe for success. You have to know how to target and modulate your investments on the different types of influencers and networks depending on whether you are doing B2B or B2C. It can be safely said that influencer marketing will become a major axis in a marketing strategy plan, even more than it already is today.
